Eric Trump’s Endorsement Fails to Sustain TRUMP Token Rally, Community Questions Impact

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June 7, 2025 2:14 PM

In Brief:
Eric Trump announced a partnership with meme coins TRUMP and WLFI, pledging long-term holdings.
TRUMP briefly rose 6.4% before retracing, prompting doubts about Eric Trump’s influence.


Eric Trump, the second son of former U.S. President Donald Trump, publicly announced a collaboration with meme coin projects TRUMP and WLFI, stating plans to hold a significant amount of TRUMP tokens in a long-term treasury. The announcement sparked a short-lived price spike, with TRUMP jumping 6.4% before quickly losing momentum.

The brief rally failed to generate sustained buying interest, and TRUMP soon retraced to previous levels. This has led some members of the crypto community to question the effectiveness of Eric Trump’s involvement in driving market interest or utility for the token.

Analyst Pluid commented on the situation, stating, “Eric Trump’s ‘shill’ also failed to make TRUMP rise, which is definitely not a good sign.” The sentiment reflects a broader skepticism around celebrity or political figure endorsements in the meme coin space, especially when lacking technical developments or community fundamentals.

Despite the association with a high-profile name, the TRUMP token’s muted reaction suggests traders are becoming more selective about what moves the market—favoring substance over symbolism.

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