Jun Ji-hyun’s Husband Faces $11.4M Loss on Wemade Stock as WEMIX Faces Delisting Again

In Brief:

Choi Joon-hyuk’s firm Alpha Asset Management is down ₩15.8B (~$11.4M) on its Wemade investment.

Wemade’s blockchain struggles and WEMIX delisting by DAXA have dragged its stock down to ₩25,000.

Choi Joon-hyuk, CEO of Alpha Asset Management and husband of Korean actress Jun Ji-hyun, is reportedly facing steep paper losses from his firm's investment in blockchain game developer Wemade. According to Chosun, Alpha Asset purchased ₩35 billion worth of Wemade shares at prices of ₩34,894 and ₩63,887 in late 2023 and early 2024. With shares now trading around ₩25,000, losses are estimated at ₩15.8 billion (approx. $11.4 million).

The decline in stock value is tied to mounting challenges in Wemade’s blockchain operations. The firm’s flagship token, WEMIX, was recently delisted again by South Korea’s Digital Asset eXchange Alliance (DAXA) due to a security breach. Historically, WEMIX’s performance has influenced Wemade’s stock trajectory, and its removal from major exchanges has weakened investor confidence.

Wemade also reported an operating loss of ₩11.3 billion in Q1 2025, widening from the previous year. Analysts attribute the downturn to underperformance in its blockchain division and the high marketing costs of its Web3-integrated game Legend of Ymir.

In response to the growing concerns, Wemade will host an emergency online briefing at 6:30 PM KST. WEMIX Foundation representative Kim Seok-hwan is expected to address the recent delisting, discuss ongoing exchange negotiations, and outline potential legal strategies.

‍