In Brief:
SRM Entertainment officially rebrands to TRON.Inc (TRON), kicking off a $210M crypto treasury strategy.
Justin Sun joins Nasdaq bell ceremony, calling it the “true beginning of the cryptocurrency era.”
TRON founder Justin Sun marked a major milestone for the blockchain industry today, appearing at the Nasdaq opening bell ceremony to celebrate the official name change of SRM Entertainment to TRON.Inc (ticker: TRON).
The move follows a corporate shift announced in June, where SRM outlined plans for a $210 million crypto treasury strategy and committed to holding TRX as part of its reserves. The rebranding took effect on July 16, with Nasdaq updating the stock code to TRON on July 17.
Sun emphasized the broader significance of the move, stating:
“This is not only a big step for TRON.Inc, but also an important moment for the entire blockchain industry… the true beginning of the cryptocurrency era.”
The milestone highlights the deepening integration between crypto and traditional finance, as TRON.Inc becomes one of the few publicly listed companies to strategically reserve TRX and lean into blockchain-native assets on Wall Street.
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